Forum for all Porsche Macan Owners
https://www.macanforums.co.uk/
Agree Simon, it is the volume market that creates the volume of the profit! There’s no point in just building high end £100k plus cars if you are only selling a handful each year, regardless of how profitable they are. Higher volume albeit with less margin per unit, will always yield a better profit, but will protect the business to an extent, from vagaries of market fluctuation.Wing Commander wrote: ↑Sun Jun 26, 2022 10:58 am
Interesting. I wonder what ‘the top end’ is?
Ditching A Class, B Class, C Class, E Class...?! No more Merc taxis?
Whereas the top end marques have been diversifying into SUVs, saloons & estates...
It’s Porsche ‘chasing volume’ with the Cayenne and Macan that’s enabled them to survive as a sports car manufacturer, isn’t it?
I have now found again a link to the autocar article at the time of announcement. from memory I first saw something behind the FT paywallJon A wrote: ↑Sun Jun 26, 2022 11:12 amAgree Simon, it is the volume market that creates the volume of the profit! There’s no point in just building high end £100k plus cars if you are only selling a handful each year, regardless of how profitable they are. Higher volume albeit with less margin per unit, will always yield a better profit, but will protect the business to an extent, from vagaries of market fluctuation.Wing Commander wrote: ↑Sun Jun 26, 2022 10:58 am
Interesting. I wonder what ‘the top end’ is?
Ditching A Class, B Class, C Class, E Class...?! No more Merc taxis?
Whereas the top end marques have been diversifying into SUVs, saloons & estates...
It’s Porsche ‘chasing volume’ with the Cayenne and Macan that’s enabled them to survive as a sports car manufacturer, isn’t it?
Imagine ONLY building a high end product and then a global cost of living crisis hits creating a recession!
Just my take on it, I’m sure the brains trust of Mercedes Benz won’t be ringing me any time soon for my opinion!
Interesting article. I think what they are saying is that they want to shift the mix of entry level and high end cars - they still expect A class alone to settle at 500,000 units per year compared to around 300,000 of all high end models including electric by 2026?pmg wrote: ↑Sun Jun 26, 2022 11:16 amI have now found again a link to the autocar article at the time of announcement. from memory I first saw something behind the FT paywallJon A wrote: ↑Sun Jun 26, 2022 11:12 amAgree Simon, it is the volume market that creates the volume of the profit! There’s no point in just building high end £100k plus cars if you are only selling a handful each year, regardless of how profitable they are. Higher volume albeit with less margin per unit, will always yield a better profit, but will protect the business to an extent, from vagaries of market fluctuation.Wing Commander wrote: ↑Sun Jun 26, 2022 10:58 am
Interesting. I wonder what ‘the top end’ is?
Ditching A Class, B Class, C Class, E Class...?! No more Merc taxis?
Whereas the top end marques have been diversifying into SUVs, saloons & estates...
It’s Porsche ‘chasing volume’ with the Cayenne and Macan that’s enabled them to survive as a sports car manufacturer, isn’t it?
Imagine ONLY building a high end product and then a global cost of living crisis hits creating a recession!
Just my take on it, I’m sure the brains trust of Mercedes Benz won’t be ringing me any time soon for my opinion!
https://www.autocar.co.uk/car-news/busi ... xury-brand
I thought the crucial phrase was "Mercedes has found the courage to put the days of £250-per-month leased A-Class diesels behind it."Jon A wrote: ↑Sun Jun 26, 2022 11:49 amInteresting article. I think what they are saying is that they want to shift the mix of entry level and high end cars - they still expect A class alone to settle at 500,000 units per year compared to around 300,000 of all high end models including electric by 2026?pmg wrote: ↑Sun Jun 26, 2022 11:16 amI have now found again a link to the autocar article at the time of announcement. from memory I first saw something behind the FT paywallJon A wrote: ↑Sun Jun 26, 2022 11:12 am
Agree Simon, it is the volume market that creates the volume of the profit! There’s no point in just building high end £100k plus cars if you are only selling a handful each year, regardless of how profitable they are. Higher volume albeit with less margin per unit, will always yield a better profit, but will protect the business to an extent, from vagaries of market fluctuation.
Imagine ONLY building a high end product and then a global cost of living crisis hits creating a recession!
Just my take on it, I’m sure the brains trust of Mercedes Benz won’t be ringing me any time soon for my opinion!
https://www.autocar.co.uk/car-news/busi ... xury-brand
This is a little bit different from abandoning the A class for example…
Jon A wrote: ↑Sun Jun 26, 2022 11:12 amAgree Simon, it is the volume market that creates the volume of the profit! There’s no point in just building high end £100k plus cars if you are only selling a handful each year, regardless of how profitable they are. Higher volume albeit with less margin per unit, will always yield a better profit, but will protect the business to an extent, from vagaries of market fluctuation.Wing Commander wrote: ↑Sun Jun 26, 2022 10:58 am
Interesting. I wonder what ‘the top end’ is?
Ditching A Class, B Class, C Class, E Class...?! No more Merc taxis?
Whereas the top end marques have been diversifying into SUVs, saloons & estates...
It’s Porsche ‘chasing volume’ with the Cayenne and Macan that’s enabled them to survive as a sports car manufacturer, isn’t it?
Imagine ONLY building a high end product and then a global cost of living crisis hits creating a recession!
Just my take on it, I’m sure the brains trust of Mercedes Benz won’t be ringing me any time soon for my opinion!
